Queenstown’s $200M Film Hub: What It Means for Property Investors
- Staircase Financial
- Jul 21
- 3 min read
Updated: Jul 25
A major new development is coming to Queenstown: a $200 million film studio and production hub backed by developer Winton Land. The proposed Ayrburn Screen Hub has been accepted into New Zealand’s new Fast-track Approvals Act, streamlining the resource consent process and fast-tracking its progress. For property investors, this project presents a significant opportunity. Here’s why.
What Is the Ayrburn Screen Hub?
Set on 26 hectares near Arrowtown and Lake Hayes, the Ayrburn Screen Hub is designed as a full-service film and television production village. It will include: - Multiple sound stages - Production and post-production offices - Meeting and screening rooms - Dressing rooms and workshops - On-site accommodation for up to 185 people
The facility will enable productions to complete everything on location, offering convenience for film crews and minimising logistical delays.
“Diversifying Queenstown’s economy is key to its sustainable growth,” says Winton Land CEO Chris Meehan.
This development sits adjacent to the newly established Ayrburn hospitality precinct, also by Winton, blending Queenstown’s historic character with modern creative infrastructure.
Fast-Tracked and Government-Backed
The project was one of the first to enter New Zealand’s new fast-track consent process under the 2024 legislation, reflecting its importance to the region and national economy.
At the same time, the government announced a $577 million boost to the international screen production rebate, taking the total pool to over $1 billion.
“This sends a clear message to the world: New Zealand is the best place to make movies.” says Finance Minister Nicola Willis
Economic Impact and Job Creation
The Ayrburn Film Hub is expected to inject $280 million into the Queenstown economy during construction and create: - 640+ full-time equivalent jobs during the build phase - 370+ permanent roles once operational.
The screen industry already contributes $3.5 billion annually to New Zealand’s economy and employs over 24,000 people. This development adds a regional stronghold in Queenstown to complement existing studios in Auckland and Wellington.
Real Estate Impacts in Queenstown
Queenstown has long been a hotspot for property investment, with a growing population and high demand for rentals. The 2023 Census reported a 22% population increase in the Queenstown-Lakes District since 2018.
Rental yields are among the highest in New Zealand, and median weekly rents exceed $700. Yet, the region continues to struggle with rental shortages and housing undersupply, especially for workers.
With the film hub set to attract hundreds of new professionals and international productions, both short-term and long-term rental demand will rise further.
For property investors, this means: - More tenants seeking long-term accommodation - Greater demand for short-stay options by crew and visitors - Increased upward pressure on property values and yields.
According to Staircase Financial, infrastructure projects of this scale often precede localised capital growth in real estate.
Film-Induced Tourism: Another Boost
Queenstown already attracts millions of tourists annually for its alpine scenery and adventure tourism. But it’s also carved a niche as a film tourism destination, thanks to iconic appearances in The Lord of the Rings, The Hobbit, and more.
In fact: Film-induced travel accounts for up to 12% of tourism in Queenstown - LOTR-related tourism increased international arrivals to NZ by 40% in the early 2000s
As more productions are filmed at the Ayrburn hub, Queenstown could see a fresh wave of movie-inspired travel. This will likely support the hospitality sector, accommodation providers, and local attractions, creating further growth opportunities for property owners.
A Town Poised for Continued Growth
Queenstown’s transformation into a creative and cultural hub aligns with its larger growth narrative. In recent years, infrastructure upgrades have included:
Road and arterial improvements
Town centre redevelopment projects
Lakeview-Taumata mixed-use precinct
Expanded health and education services
The film studio is just one of several major projects currently reshaping the district and reinforcing Queenstown as a long-term property investment destination.
Yet land availability remains constrained due to zoning and natural geography—supporting the case for sustained capital appreciation.
Why Property Investors Should Pay Attention
This development is a textbook example of the convergence of:
Infrastructure investment
Economic diversification
Population growth
Tourism appeal
For both long-term landlords and short-stay investors, Queenstown presents:
Strong rental demand
Rising yields
Lifestyle-driven capital growth
With the Ayrburn Film Hub now fast-tracked and backed by national funding, we anticipate Queenstown’s real estate market will continue to outperform. Investors considering entry or expansion into the region should act early to capitalise on this growth curve.
Final Thoughts
Queenstown is no longer just a holiday destination; it is becoming a creative and economic hub with world-class infrastructure. The Ayrburn Screen Hub adds another layer to Queenstown’s already compelling story for investors.
Whether you’re investing in new-builds, short-stay accommodation, or looking for long-term growth, this is a moment worth watching closely.
Ready to explore property investment opportunities in Queenstown? Speak to a Staircase Property Expert today and take the next step in your portfolio journey.
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